When it came to finding a marketing agency that actually knew how to run direct response advertising campaigns, Alex could not find one.
So many agencies promised the world but didn't have the right expertise to back it up. We needed hard-core direct response marketing implemented to generate us a ROI as quickly as possible.
The big agencies wanted to charge a ridiculous amount and their focus was all about brand awareness, something that doesn't have an immediate effect on the bottom line.
Alex knew that their was a gap in the market to create an advertising agency that focussed purely on direct response advertising campaigns.
Leading Light Media was born and is now one of the UK's leading Facebook Advertising Agencies managing millions of pounds worth of campaigns for clients all over the world.
He also knew he could share all of this knowledge and success in a book that could be read by any business owner in the world.
"The Art Of Attraction Marketing" was published and has sold thousands of copies all over the world.
Leading Light Media has clients all over the world and has run advertising campaigns for some of the biggest retailers in the UK.
Alex also enjoys speaking and coaching SME business owners who can immediately see the benefits of applying the cutting-edge strategies that he teaches.